Treasure-hunt campaign strategy combining roadshows, social hints, vending machines and collectible Golden Dodo rewards.
Brand identity, packaging, social content and visual direction.
Luxury resort identity exploring architectural symmetry, balance and refined visual simplicity.
A community service campaign at Xiamen University Malaysia raising awareness about the visually impaired.
A self-initiated automotive visual project exploring image compositing, typography, editorial layout and motion.
Continuous learning across digital marketing and digital experience design — strengthening the strategic and creative thinking behind my work.
See Beyond Sight was a community service campaign conducted at Xiamen University Malaysia to raise awareness about people who are visually impaired.
The project identity uses the eye as its central symbol, paired with a human figure and walking cane. Navy, white and yellow create a clear, high-contrast visual system that carries across the project branding.
The visual system was adapted into different communication formats, maintaining the recognisable eye symbol, typography and colour palette across the project.
As part of the Design Department, I designed the campaign logo and supporting visual elements, created the event stamp card and brochure, and coordinated with my team members on designs for the campaign’s social media.
My role covered both individual design work and team coordination, helping keep the campaign’s visual communication consistent across event materials and social media.
See Beyond Sight was delivered collaboratively. Within the Design Department, I worked with other team members to develop social media designs while also creating key campaign materials including the logo, visual elements, stamp card and brochure.
A contemporary luxury identity inspired by architectural symmetry, balance and refined resort experiences.
The identity was developed around luxury, exclusivity, elegance, architecture, balance and escape. The process moved from moodboard references and initial sketches into shape exploration, logo construction, typography and colour.
The logo and visual identity were created using Adobe Illustrator, allowing the geometric mark, custom letterforms and architectural proportions to be constructed as a clean vector system suitable for signage, stationery, uniforms and hospitality applications.
The final system pairs deep navy with gold and white. The vertical geometric symbol creates a strong architectural presence while the customised LALIKA wordmark keeps the identity modern and refined.
A treasure-hunt style campaign that turns acne care into a playful mystery experience, using limited-edition Golden Dodo patches, physical activations and online clues to build excitement around the Dododots brand.
“Find the Golden Dodo” turns Dododots into a mystery-driven experience where fans search for limited-edition Golden Dodo patches through roadshows, vending machines and online hints. Blind-box excitement and premium golden rewards make the brand experience feel fun, collectible and confidence-boosting rather than clinical.
The strategic inspiration came from campaigns that made a rare golden item feel worth searching for. The concept borrows the anticipation of Willy Wonka’s Golden Ticket and the collectible excitement of James Charles’ golden sponge campaign, then translates that mechanism into Dododots’ playful brand world.
A rare reward hidden inside an everyday product turns purchase into anticipation, discovery and conversation.
A limited golden version of a familiar product creates collectibility, social sharing and a stronger reason to participate.
The campaign was designed as a connected journey rather than a single advertisement, linking social content, physical touchpoints and the reward reveal.
Fans are introduced to the Golden Dodo through campaign content, teasers and visual clues.
Online clues direct audiences toward roadshows, vending machines and campaign locations.
Participants search for limited-edition Golden Dodo patches hidden within the campaign experience.
The discovery becomes content itself, encouraging people to post, compare and extend the campaign organically.
The campaign visual language expands the Dododots world through a warm gold palette, dodo character illustrations, patch icons, treasure imagery and packaging designed to make the reward feel special while still recognisably Dododots.
My role extended beyond the campaign strategy. As part of the 3D Design Team, I contributed to the roadshow design so the treasure-hunt idea could become a physical experience rather than remain only on social media.
I developed the campaign concept and consumer journey, integrating social, roadshow and content activations. I also contributed to the 3D roadshow design to help bring the campaign experience to life in a physical space.
The campaign video brings together the Golden Dodo mystery, visual language and treasure-hunt tone in motion.
A character-led animation experiment about a quiet forest visitor, a rainy ramen shop and the small rituals that make food feel magical.
The character was designed to be instantly readable: a large cream silhouette, tiny facial features and a single leaf that becomes his visual signature. Keeping those proportions and features stable became one of the most important parts of the AI production process.
The finished sequence brings the still world into motion while keeping the performance deliberately subtle and character-led.
“The goal wasn’t to show what AI can generate. It was to see whether I could direct it into a world that feels consistent.”
Mori · AI storytelling experimentA self-initiated reusable water bottle concept developed from product thinking into a complete visual world — combining an earthy material language, African-inspired geometric detailing, premium lifestyle imagery and cinematic AI motion.
The project explores more than a single product render. The bottle was developed through form, materials, colour, functional details, pattern language, e-commerce views, lifestyle direction and motion studies.
The visual system combines a matte sand-beige body, olive-green functional components and brushed-gold accents with a vertical African-inspired geometric engraving. The intention was to make the cultural influence feel integrated into the product rather than added as decoration.
Moving the bottle out of the studio helped test whether the design could still feel premium in a real-world context. The lifestyle direction keeps the palette warm and understated while making the product the visual focus.
The campaign studies push the same bottle into more cinematic environments. Warm directional light, water, droplets and underwater depth are used to emphasise the matte body, engraved strip and metallic details without changing the core product design.
The still-image direction was translated into short AI product films. The focus was controlled camera movement, realistic water behaviour, material consistency and keeping the AZU bottle recognisable from frame to frame.
I developed the product concept and directed the visual system across form, material choices, cultural pattern integration, product imagery, lifestyle art direction and AI-assisted motion.
The challenge was not simply generating a polished image. It was maintaining a consistent product identity — bottle shape, amber material, dark dropper, label hierarchy and premium mood — so the result feels intentionally art-directed rather than randomly generated.
I developed the visual concept and directed the composition, lighting, material treatment and commercial mood, using AI as the production tool while keeping the creative decisions and final art direction controlled.
A self-initiated visual design study exploring how automotive performance can be translated into a clean, fashion-forward editorial composition.
Rather than using the dark, aggressive visual language often associated with performance cars, I explored a softer and more editorial direction. The pink palette creates contrast against the technical nature of the Porsche 911 Turbo S, giving the poster a more distinctive and contemporary personality.
Developed a clean editorial look around white space, blush pink and sharp geometric framing.
Combined a hero side profile with a tightly cropped rear-detail image to communicate both form and performance.
Used oversized vertical typography, technical specifications and directional shapes to guide the eye through the composition.
Balanced colour, masking, scale and spacing in Photoshop to create one cohesive automotive editorial piece.
The composition combines product photography, technical information and large-scale typography without allowing any one element to overpower the car itself. The diagonal pink structure gives the layout movement, while the restrained palette keeps the overall piece refined.
The static artwork was extended into a short motion piece, allowing the same visual language to move beyond a single poster while keeping the original composition and automotive focus intact.
I handled the full visual execution of this self-initiated project, from composition and image selection through masking, colour treatment, typography and final motion presentation.
A self-initiated skincare visual study exploring premium product art direction through warm lighting, glossy serum textures and controlled AI-assisted imagery.
The visual language moves away from a purely clinical skincare aesthetic and instead uses amber glass, golden light and liquid textures to make the product feel luminous, tactile and premium.
I explored how the same product could live across hero advertising, editorial layouts and more expressive beauty imagery while maintaining the warm amber-and-gold campaign world.
A key challenge was maintaining the bottle structure, label hierarchy, amber glass, dark dropper and premium material treatment across different angles and visual environments.
The still-image direction was translated into motion with controlled lighting, a premium product reveal and restrained movement designed to keep the serum bottle as the visual focus.
I developed the visual concept and directed the composition, lighting, material treatment, product consistency and commercial mood. AI was used as the production tool, while the creative decisions and final art direction were intentionally controlled across the image and motion outputs.
A playful brownie brand built around indulgence, personality and a visual language designed to make every touchpoint feel like part of the treat.
The direction turns Krumble into more than a brownie product. Soft pinks, handwritten details, cheeky copy and tactile food imagery create a brand personality that feels fun, expressive and easy to recognise.
A cheeky attitude that celebrates the messy, satisfying side of treating yourself.
Packaging carries the same playful personality into the physical product, using the Krumble mark, soft colour palette and simple graphic language to make each container feel unmistakably part of the brand.
The social content mixes product close-ups, playful planning graphics, branded props and expressive food moments. The aim is to make the feed feel like an extension of Krumble’s personality rather than a catalogue of products.
Campaign signs and character-led moments give the brand a voice beyond the logo. They introduce humour and make Krumble feel like something people can interact with, photograph and share.
The system was designed to move between product photography, packaging, promotional content and social posts while still feeling consistently Krumble.
As Brand Manager & Designer, I contributed to the brand strategy, developed the logo and supporting visual elements, and helped shape Krumble’s social media presence and content direction.
